Mobile video viewing is now about consumer choice, transforming viewing into a personal experience. Smartphones and tablets are no longer the second screen, rather the preferred video viewing device. Binge-viewing is now a common behavior, consumers want to watch what they want, anytime, anywhere. Mobile Video Platform provides a solution to these device and platform challenges, so you focus on producing engaging video your audience wants anytime, anywhere. Our platform capabilities are modular, streamlining the mobile video and TV Everywhere app creation process. This flexible structure facilitates a fast and cost effective approach to the development and release of your custom branded video app.
Learn why Mobile Video Platform was selected by a member of the Public Broadcasting Service TV Network (PBS) to produce their live streaming mobile video app.
We understand you have established relationships with brand sponsors and advertisers that need to continue reaching your video audience and demographics. We partner with the world’s largest and market-leading video advertising platform providers. Our advertising partners provide expertise in developing monetization strategies for your video content via new and existing advertising relationships. This allows your video app to achieve the highest mobile and multiscreen ad-supported revenue potential. Data analysis is critical to achieving advertising revenue, and our partners deliver the analytics required across Smartphones, tablets, and connected TVs. Additionally, monetization with the Mobile Video Platform is achievable through paid subscriptions and in-app purchases as the platform can be configured to support secure authenticated access to your audience.
“TV Everywhere usage surged with 246% growth, and iOS apps surpassed browsers as the most popular way to access mobile video content with 43% market share during the first quarter of 2014.” – Adobe U.S. Digital Video Benchmark
The video viewing transformation is rapid and dynamic. We developed Mobile Video Platform to address these evolving demands and expectations of mobile and multiscreen consumers. We focus on delivering engaging, high quality live and on-demand video experiences to your audience on the devices and platforms of consumer choice.
Watching TV while simultaneously using a smartphone or tablet is the new normal, 56% of Americans engage with a second screen during their TV sessions
Mobile Video Platform’s modular structure provides a flexible and cost effective path to creating second screen and companion TV apps. Second screen apps deepen audience engagement through alternative and interactive content supporting a primary TV show. Social TV and interactive features are configured within the platform, so fans can enjoy sharing their enhanced viewing experience and learn more about cast members through quizzes.